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University of Missouri Health Care News Releases
Children's Hospital launches Kohl's Online Safety Store

March 10, 2011                                                                          Contact: Matt Splett
                                                                                                      Media Coordinator
FOR IMMEDIATE RELEASE                                                    (573) 882-5663

COLUMBIA, Mo. — University of Missouri Children’s Hospital and Kohl’s Department Stores will announce the launch of an online child safety store to prevent unintentional injuries in mid-Missouri children on March 11.

Representatives from Children’s Hospital and mid-Missouri Kohl’s Department Stores will introduce the Kohl’s Safety Store during a press conference at 9 a.m., Friday, March 11, in the lobby of the conference center at Women’s and Children’s Hospital.

During the event, members of Kohl’s Department Stores will present a check to Children’s Hospital representatives in the amount of $33,887. The money will support the establishment and operations of the online safety store.

The Kohl’s Safety Store features a website (www.muhealth.org/SafetyStore) where mid-Missouri families can go online to view child safety items available. The website also features instructions on how to order items.

Among the items available at the Kohl’s Safety Store are booster and high-back booster seats, child safety seats, bicycle helmets, personal flotation devices, and reflective devices that allow children to be seen by motorists in the dark.

All the items are available at no cost to families, but donations will be accepted.

“Unintentional injury is the leading cause of death of children in the United States,” said Timothy Fete, M.D., medical director of Children’s Hospital, chair of the MU School of Medicine’s Department of Child Health and Children’s Miracle Network Professor in Pediatrics. “By establishing the Kohl’s Safety Store, we are providing a valuable community resource to keep kids safe and prevent unnecessary injuries.”

University of Missouri Health Care’s injury prevention program works to educate children and families on how to be safe, and prevent injuries and death to children. The program has benefited from the generosity of Kohl’s. Since 2006, Kohl’s has donated nearly $105,000 to Children’s Hospital through the Kohl’s Cares program. The program uses profits from the sale of special merchandise in mid-Missouri Kohl’s stores to fund programs for children’s health and education.

“We are grateful Kohl’s shares our vision for childhood safety and has generously supported our child safety programs,” said Fete. “Every child safety seat and bicycle helmet we distribute demonstrates another way MU Children’s Hospital is making our communities safer for children and families.”

Following the event, from 9:30 a.m. to noon, members of Safe Kids Columbia will provide a free child-safety seat check in the parking lot at MU Women’s and Children’s Hospital. No appointment is needed to attend the car-seat check.

Children’s Hospital is the largest and most comprehensive pediatric health care center in mid-Missouri. Housed at Women’s and Children’s Hospital, the 100-bed hospital is the only facility in mid-Missouri offering comprehensive, specialized children’s services such as neonatal transport, child life therapy, a pediatric intensive care unit and a pediatric hematology and oncology outpatient unit.

Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. By the end of September, Kohl’s will operate 1,089 stores in 49 states with a commitment to environmental leadership. In support of the communities it serves, Kohl’s has raised more than $150 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit http://www.kohls.com.

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